As an editor, I pride myself in staying ahead of the curve. Whether it’s discovering niche footwear micro-trends or keeping up to date on the rising brands celebrities are wearing, it’s literally in my job description to be in the loop. So when a TikTok video stumbled upon my For You page asking, collectively, what jacket the “fashion girlies” are going to hyper-fixate on this year, I knew I had to do some digging.
Every fall and winter, it seems like there’s an It coat or jacket that everyone adds into their rotation. Whether it’s a luxury staple or an affordable find, there’s a handful of fall jackets and coats you can count on to sell out months before winter arrives. If you’re looking to do you fall and winter shopping a bit early this year to beat the crowds and snag the hottest items before you’ll have to sign up for restock notifications, you’ve come to the right place.
Below, shop all of the trending It coats and jackets that I guarantee will sell out by the time October ends. From viral TikTok finds to personal holy-grail items I’ve been stalking for months, these fall jackets and winter coats should be high up on your “buy now” list. Enjoy!